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Monday, August 30, 2010

Lead Generation through Social Media

The social media networks are treasure troves of lead generation. Helios Outsourcing realized the power of the social media platforms well before it became such a rage with call centers. We have conducted sales lead generation for clients through Facebook and Twitter. The results have been encouraging and our clients were a satisfied lot. They could see the positive buzz about them on the internet through the mention of their brand names in discussions and forum posts. As a matter of fact, we have achieved success not by posting mere web-links and threads. Our BPO agents have made an all-out effort to network with the friends and followers that we have on our page.

Come to think of it, we have relied on corporate and personal profiles for lead generation on Facebook and MySpace. In the process of sales lead generation, we have taken care not to violate the norms and policies of these social platforms. We respect the privacy of the users on these platforms and steered clear of malpractices as such. It did not dent our reach in any way because our call center agents were always sure about their target demographics. We have our procedures for these social networks that are unique to our BPO.

Our clients have always praised our no-nonsense attitude to social media. We detest the practice of making empty promises to our clients and cringe back when we have to deliver. We set even expectations and meet them

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