Call centers have to diversify in order to survive. Projects in any one field are not enough to keep feeding a BPO firm for long. The way out is to take on BPO service projects in other areas as well. For example, the mortgage industry has been hit hard by the recession. There are hardly any clients or customers to carry out telemarketing services. The call center units doing mortgage projects have branched out to include retail and maybe even insurance in their clientele. As a result, they have a flow of projects coming in from different quarters. They are not running try as many of the telemarketing firms that have fallen under the same unfortunate slot.
The reason for diversification is different for Helios Outsourcing. Over here, we channel out to include more clients in our call center oeuvre. We are always looking for challenges and the opportunity to do something different. We believe pushing the envelope beyond the telemarketing sector. We have included call center services like social media networking and web marketing and search engine optimization.
We create and optimize websites for lead generation. Web 2.0 offers amazing opportunities for us to tap into. Our able team of BPO planners have their thinking caps on at all times. Their aim is to make our call centers go beyond the limitations that we are perceived to be in.
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