With company budgets facing a major squeeze in these tough economic times, global companies are focusing on reducing costs, cutting IT investments and outsourcing certain processes that allow them to concentrate on their core competencies.
In such an environment, where outsourcing by overseas companies is becoming the need of the hour, India's prospects in this emerging opportunity segment are getting brighter. India is the preferred choice of the top 500 companies of the world, not just for its geography but also for its technological agility, quality, flexibility, cost control, time-to-market and competitive advantage. The country's unmatched value proposition for customers - based on the factors such as cost savings, productivity gains and quality improvements have given India an edge in the global ITES-BPO marketplace.
India is taking the lead in this environment on account of the following factors:
1. Abundant, skilled, English-speaking manpower, which is being harnessed even by remote ITES hubs such as Singapore and Ireland.
2. Improving telecom and other infrastructure which is matching global standards.
3. Strong quality orientation among players and their focus on measuring and monitoring quality targets.
4. Fast turnaround times and the ability to offer 24x7 call centre services based on the country's unique geographic location that allows for leveraging time zone differences.
5. Proactive and positive policy environment which encourages ITES-BPO investments and simplifies rules and procedures.
6. A friendly income tax structure, which places the ITES-BPO industry on par with IT services companies.
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