Helios Outsourcing is adding some new call centre services to its existing menu. These BPO divisions are derivates of what we already have. One of those new additions is the Direct Mail Follow-up Services. This is the process by which we nurture leads and bring them to sales. We follow up on every possible lead through emails to remind the contact about the product/service that we are trying to sell to them. The purpose of the email is to ensure that the contact remembers about your brand in spite of the busy life that they have to lead. A busy professional is more likely to forget a telemarketing call.
We must take into account that just like your brand wants a contact on the subscriber list, there are other Call Centres trying for the same goal. It will not be a surprise if your rival BPO company is contacting them as well! To stay ahead of this race, you have to be on the mind of the decision-maker. Our outbound Call Centre department shoots off regular emails as reminders about the conversation that led to the lead. We also rely on telemarketing calls to verify and quantify leads. It is our company policy to make sure we pass a list of verified leads to our clients.
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