More BPO companies are relying on a combined effect of SEO and social media to conduct lead generation campaigns online. But, as we have reported in various posts in the past on this blog, the call centers are thriving to get it right. The question that they are asking is, why will they invest in social media campaigns for sales lead generation? Here are two reasons to check out if your business needs it:
- Install tracking software on your websites and blogs. If you have ‘Share’ buttons on them that lead to your corporate pages on Facebook or Twitter, you will be able to find out how many people are posting your links on these platforms. You can also find out how many people are sharing your link with their friends through email. The data will help you convince the programming team to install more social network buttons on the website.
- Get your call center managers to study click reports. Through online tools, you can track down every click that is made on your website or your corporate page on social media networks. This will help you check out how many people are being directed to your website from sites like Facebook and Twitter. With more people coming in from these channels, you will have better chances of making a case supporting social media activity for B2B lead generation.
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