The model of using cloud computing for Call Centres is now gaining popularity. According to this new model, BPO companies need not invest in purchasing equipment like automatic call distributors and phone switches. All of these devices can be used over the Internet, if they hire the services of a third-party host. The Call Centre services are operated upon a platform that is provided by a host. The services are available over a broadband Internet connection. Telemarketing agents can work from anywhere with the help of an Internet modem and a computer. This will cut down the overhead costs of a Call Centre by a huge margin.
If you believe the experts, they opine that cloud computing is expected to grow by 35% this year and about 20% in the next. This is definitely a progress for the business process outsourcing industry. Call Centre agents can now work from home. Studies have revealed that when telemarketing agents work from home on flexible work timings, they are happier. This increases the productivity of the BPO unit. Ideally, that’s the situation that any telemarketing services firm would want to be in! They manage to cut costs because of the cloud computing model and they also have a more productive team working for them.
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