Search engine giant Google has decided to attach more value to customer service and CRM than ever before. It has planned to modify its search engine algorithms to ensure that business firms with a bad reputation among the customers will not find favorable search engine page ranks (SERPs). In the present system, companies which have more of online rant complaining against their customer care or their experience post telemarketing often find themselves dominating the higher rankings. The bad publicity translates into more online visibility for them! Google is now working for a different way of gleaning past these unfair ranks to businesses that don’t care about their customers.
According to the new system of Google, words like ‘thief’, ‘rip off’, ‘liar’ would be counted as discredits. BPO companies who are into online lead generation through websites have to be careful now on. They have to pull together their customer service department, both online and offline. Helios Outsourcing looks at this new development with considerable interest. It will surely be a fresh perspective at how business networks are perceived on search engines. At the same time, business firms have to be careful about online reputation management. They have to get over the various posts and content that portrays the business in a negative light.
No comments:
Post a Comment